LEEBOY - SAFETY VEST PROGRAM
At World of Asphalt, we handed out ANSI-approved safety vests adorned with LeeBoy’s logo. Why was the show a buzz with people talking about LeeBoy? Our team handed out $100 bills to people they saw wearing the vests at the show! In addition, LeeBoy’s logo was plastered across our booth, and in all pre, during, and post-show promotions.
We drove traffic into our booth at CONEXPO with an official NASCAR Simulator. Attendees got behind the wheel for a race simulation. The driver with the fastest time won two passes to a NASCAR race of their choice.