Lead generation

Through our ENTENT lead generation services, achieve unparalleled reach through our industry-leading audience for the mobile heavy-duty on- and off-road equipment industry.

Services include: ENTENT Premier, Catalyst, Content Marketing,
Webinars & Seminars, and Marketing Qualified Lead (MQL) Video

Engage your prospects with relevant and insightful content in exchange for their time and permission

Asset 1.png
90% of prospective buyers

are finding custom and/or product-specific contextual content extremely useful.

Asset 2.png
82% of prospects feel more positive about a company after reading or viewing specific custom content relating to the organization.
Asset 3.png
78% perceive a relationship with an organization after directly engaging in high value content.
MicrosoftTeams-image (7).png
MicrosoftTeams-image (34).png

Driving high-intent, buyer-centric, Sales Qualified Leads (SQLs) DIRECTLY into component and technology manufacturer’s sales funnel – allowing them to stay focused on prospects that engage and convert.

ENTENT Premier leverages ACBM’s 1st party, online user data by tracking optimal buying behavior and content consumption to determine product, system and technology purchase intentions. ​

The program utilizes proven native content products to position attractive financing offers:​

At the Optimal Time.​ In Targeted Markets.​ For Specific Dealers.

These tactics, coupled with a simple-to-use sales funnel, CRM, and automated real-time communication platform empowers component and technology manufacturers with a robust suite of tools to close active sales in today’s competitive equipment market. 

MicrosoftTeams-image (8).png
MicrosoftTeams-image (9).png
MicrosoftTeams-image (10).png
leadtracktion.png
Catalyst

A full-service, incentive-based lead program that drives engagement through contests and sweepstakes offers that direct audiences towards action.

The Power of Incentive-Based Marketing

Your participation benefits from a turnkey environment – one where we handle all contest, legal and structural arrangements for a sweepstake or offering. An ideal solution to:

  • Drive Fast-Paced Demand & Product Interest

  • Increase Direct Sales

  • Build your Internal Marketing Database

  • Conduct Market Research

  • & More!

MicrosoftTeams-image (12).png
Content Marketing

Improve brand engagement by attracting prospects through high value, consumable media. Your brand benefits from positioning as an industry thought leader and subject matter expert (SME) to your targeted demography of ideal buyers.

Effective Content Marketing Can:
  • Provide direct value to clients & prospects

  • Offer content, data, and insights in exchange for access

  • Attract quick interest with various media types

  • Convert prospects with high value assets

Our Team Can assist with content Creation!
Web capture_27-10-2021_101154_www.oemoffhighway.com.jpeg
Web capture_27-10-2021_101221_www.oemoffhighway.com.jpeg
Asset 1.png
Webinars & Seminars

Allows content creators the ability to host live and on-demand online education to targeted audiences that drive response — positioning your brand as a recognized thought leader & inspiring new prospects into your sales funnel.  

Webinars & Seminars can Effectively:
  • Nurture the audience with industry desired educational content

  • Invite key audiences to engage with your content

  • Conduct audience research throughout the entire process

  • Build brand equity with viewers

  • & More!

Screenshot 2021-10-27 101928.jpg
Marketing Qualified Lead (MQL) Video

Fueling your lead funnel by converting video & webinar content into MQL generators — capturing video analytics, play engagement and lead information throughout your campaign.

MicrosoftTeams-image (18).png
MicrosoftTeams-image (17).png
MicrosoftTeams-image (16).png
 
 
Contact us to get
your program started
SeanD.jpg

Brand Director

800.538.5544
Ext. 1252

SDunphy@acbusinessmedia.com

CALL US

Tel: 800.538.5544

WEBSITE
Connect with us
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube