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Lead generation

Through our ENTENT lead generation services, achieve unparalleled reach through our industry-leading audience for the mobile heavy-duty on- and off-road equipment industry.

Services include: ENTENT Engage, Catalyst, Content Marketing,
Webinars & Seminars, and Marketing Qualified Lead (MQL) Video

Engage your prospects with relevant and insightful content in exchange for their time and permission

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90% of prospective buyers  
are finding custom and/or
product-specific contextual
content extremely useful.
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82% of prospects feel more positive about a company after reading or viewing specific custom content relating to the organization.
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78% perceive a relationship with an organization after directly engaging in high value content.
CATALYST
CONTENT MARKETING
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Catalyst

A full-service, incentive-based lead program that drives engagement through contests and sweepstakes offers that direct audiences towards action.

The Power of Incentive-Based Marketing
​

Your participation benefits from a turnkey environment – one where we handle all contest, legal and structural arrangements for a sweepstake or offering. An ideal solution to:

  • Drive Fast-Paced Demand & Product Interest

  • Increase Direct Sales

  • Build your Internal Marketing Database

  • Conduct Market Research

  • & More!

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Our Team Can assist with content Creation!
Effective Content Marketing Can:
​
  • Provide direct value to clients & prospects

  • Offer content, data, and insights in exchange for access

  • Attract quick interest with various media types

  • Convert prospects with high value assets

​

Content Marketing

Improve brand engagement by attracting prospects through high value, consumable media. Your brand benefits from positioning as an industry thought leader and subject matter expert (SME) to your targeted demography of ideal buyers.

WEBIINARS & SEMINARS
Webinars & Seminars

Allows content creators the ability to host live and on-demand online education to targeted audiences that drive response — positioning your brand as a recognized thought leader & inspiring new prospects into your sales funnel.  

Webinars & Seminars can Effectively:
​
  • Nurture the audience with industry desired educational content

  • Invite key audiences to engage with your content

  • Conduct audience research throughout the entire process

  • Build brand equity with viewers

  • & More!

​

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OEM INdustry Summit

The new OEM Industry Summit provides three-days of comprehensive content for Equipment Designers and Engineers in an educational webinar format. 

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OEM INDUSTRY SUMMT
MQL VIDEO
Marketing Qualified Lead (MQL) Video

Fueling your lead funnel by converting video & webinar content into MQL generators — capturing video analytics, play engagement and lead information throughout your campaign.

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PDH EDUCATION
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educate.
advance.
inspire.

Through our PDH Education services, you can reach engineers as they continue to advance their career and expertise in the mobile heavy-duty on- and off-road equipment industry.

Why rcep matters

RCEP Providers have the following benefits:​

Recognition of our ability to be a high-quality professional education provider

Advertisement opportunities in the RCEP master calendar

Has authorization to issue Professional Development Hours (PDHs) accepted by
state licensure boards

Contact us to get
your program started
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Director of Lead Generation

800.538.5544
Ext. 1274

JBagan@Iron.Markets

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Brand Director

800.538.5544
Ext. 1252

SDunphy@Iron.Markets

CALL US

Tel: 800.538.5544

WEBSITE
Connect with us
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