Option 1: Client Supplied Email

All material due 10 business days in advance

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•  Pre-designed HTML email message:

  • Third party tags are not accepted

  • Include full image paths in the code (ex: http://domain.com/images/graphic1.jpg) video or provide images

• Subject Line: 70 characters max (including spaces) 7-9 words recommended

  • If a trigger send is necessary, please send 2 subject lines with materials.

• Pre-header: 80 characters max (including spaces)

• Best Practices:

  • Standard template width is 600px

  • Place a stealth link within your HTML code to reduce unwanted clicks. Learn more here

  • An email made entirely of images is not recommended because email platforms may block the images

  • An HTML email should be a balanced combination of text and images, with a clear call to action.

  • We do not recommend using emojis in subject lines or email content as this can lead to delivery challenges.

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Option 2: IRONMARKETS Designed Email

All material due 10 business days in advance 

• Design Concept: Include PDF or Word doc of the desired design, instructions, and overall campaign goals

• Creative: Include images, company logo, products, and Click URL(s) with linking instructions

• Subject Line: 41 characters max or 7 words (including spaces) - Pre-header: 50 characters max (including spaces)

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REVIEW PROCESS:

A final proof will be distributed by email with a link for approval. Scheduled deployments will occur when the main point of contact has approved the deployment test. Include additional seed list or test email addresses as needed.